At Cosmoprof-Asia in Hong Kong, the U.S.'s Marcia Teixeira and Bangalore, India's Inocorp Marketing were joined by American Consulate General representatives at the signing of a distribution agreement in November. The relationship has been evolving over an eight month period, with conversations beginning at Cosmoprof-Bologna earlier this year.
"We are very excited about solidifying our relationship with Inocorp and look forward to a long and successful partnership," said Marcia Teixeira, president of the brand's parent company M&M. "Inocorp is well established in the beauty industry throughout India and we share mutual business ethics. It's a great fit."
Managing Director of Inocorp Ashok Chauhan added, "Marcia Teixeira represents innovation and integrity within the beauty industry. We are fortunate to be working with the pioneer of the keratin smoothing category." —Kristen Heinzinger