Matrix Announces Mannequin Mania Contest

Calling all stylists and colorists: Matrix officially kicks off its first annual Matrix Mannequin Mania Contest today. To enter for a chance to win $25,000 and spend time with Matrix Mannequin Mania Spokesperson Tabatha Coffey, simply use your favorite products to create a new cut, color, style or all three, on your mannequin. Next, name, photograph and enter your personalized, unique mannequin in one of four categories—Stylists, Students, Salon Team and Matrix Friends & Family—by mailing in or uploading images to

From the onset of the competition to its completion on July 31, semifinalists will be selected monthly by a panel of judges. In August, entries will be culled through by the head judges, including Karrie Fonte, assistant vice president of Matrix U.S. Education, and American Salon Executive Editor Lotus Abrams, who will narrow down the field to three finalists per category. In September, the American public will then determine the recipients of the gold grand prize, silver and bronze.

Dubbed Matrix Mannequin Mania Masters, the grand prize winners in the Student and Salon Team categories will be visited in their hometown salon or beauty school by Coffey and the Mannequin Mania video crew for interviews and a day of style. The Stylist Matrix Mannequin Mania Master will head to Tabatha’s Salon in New Jersey. For further details, visit

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