Matrix Destination Pulls Into Orlando

Matrix Destination, a three-day education-filled extravaganza that asks hairdressers to “imagine all you can be,” opened with a bang in Orlando last night.

Celebs like Ashley Tisdale (High School Musical) and the industry’s own Tabatha Coffey walked the red carpet before taking their seats along with 2,000 members of the Matrix family, who were there to watch the inspirational opening night presentation.

Outside the temps were in the low ‘40s, prompting more than one person to ask, “Are we really in Florida?”


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Still, the heat was on inside the Hyatt Regency where a team of award-winning talent, including Nick French, Daniel Roldan, Chrystofer Benson and Nick Stenson sent dozens of models down the runway in a bevy of breathtaking styles and a range of textures and colors, from rose-gold to sea foam green.

If the next two days are even half as exciting as what we saw last night, hairdressers are in for a real treat. More to come later this week, including a complete wrap-up of all the classes and events you missed if you weren’t there.

Photo Credit: Pete Nguyen for American Salon

About: Matrix, a leading professional haircare and haircolor company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage ExquisiteOil, Biolage Advanced, COLORINSIDER, ColorSync, Design Pulse, Logics, SOCOLOR, Total Results, and Vavoom. For more information visit