Matrix Goes Mobile

Matrix has just made it easier for on-the-go stylists and their clients to find out about the company's educational and product offerings with Matrix Mobile Marketing, a service that provides real-time information to users via their mobile phones and personal digital assistants (PDAs). Stylists can opt into the Matrix Stylist Mobile Program to receive bimonthly information on new products, professional tips, contests, Matrix Global Academy classes and anti-diversion updates. To reach salon clients, the company has also introduced the Matrix Client Mobile Program, through which consumers can receive information twice a month on new products, styling tips, contests and anti-diversion education. Clients can also use the service to easily find a Matrix salon near them. To join, stylists can text MATRIXPRO to 49737, and clients can text MATRIX to 49737. —L.A.