Matrix Sponsors Give Back Hollywood Foundation AMA Benefit

Matrix Artistic Directors Nick Stenson and Ammon Carver

This past weekend, Matrix co-sponsored the Give Back Hollywood "Night of Miracles" pre-American Music Awards (AMA) benefit at Siren Studios in Hollywood, CA. Matrix invited fans to follow the event on Twitter and donated $250 to the Children's Miracle Network every time an attendee tweeted about the event. At the end of the night, Matrix helped Give Back Hollywood raise $100,000 for the organization.

Matrix Artistic Directors Nick Stenson and Ammon Carver manned the Beauty Lounge, where they offered touch-ups and haircare and styling recommendations to celebrity guests, including Kevin Jonas, Twilight's Boo Boo Stewart and music artists Estelle, Joanna "JoJo" Levesque and Jasmine Villegas.

“It was amazing how perfect the Total Results brand, with its five Miracle products, was for this event,” Stenson said. Throughout the evening, Stenson and Carver used Total Results Sleek Silk Wonder Smoothing Oil and Amplify Finish Hairspray to touch up Beauty Lounge guests, who took home gift bags filled with samples of Biolage and Total Results products. —Kristen Heinzinger

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Suggested Articles

Award-winning Black artist and educator Miki Wright explores the question: Do Black lives really matter in the beauty industry?

Keys, who has been a long-time proponent of no-makeup makeup, is partnering with e.l.f Cosmetics to launch a lifestyle beauty brand.

Celebrity makeup artist Jillian Dempsey just launched FYFE Beauty, an app that makes shopping for products and trying new looks easy to do from home.