This past weekend, Matrix co-sponsored the Give Back Hollywood "Night of Miracles" pre-American Music Awards (AMA) benefit at Siren Studios in Hollywood, CA. Matrix invited fans to follow the event on Twitter and donated $250 to the Children's Miracle Network every time an attendee tweeted about the event. At the end of the night, Matrix helped Give Back Hollywood raise $100,000 for the organization.
Matrix Artistic Directors Nick Stenson and Ammon Carver manned the Beauty Lounge, where they offered touch-ups and haircare and styling recommendations to celebrity guests, including Kevin Jonas, Twilight's Boo Boo Stewart and music artists Estelle, Joanna "JoJo" Levesque and Jasmine Villegas.
“It was amazing how perfect the Total Results brand, with its five Miracle products, was for this event,” Stenson said. Throughout the evening, Stenson and Carver used Total Results Sleek Silk Wonder Smoothing Oil and Amplify Finish Hairspray to touch up Beauty Lounge guests, who took home gift bags filled with samples of Biolage and Total Results products. —Kristen Heinzinger