May American Online: See What's Happening on the New


Every day on, editors share their personal takes on everything from the hottest beauty trends to behind-the-scenes coverage and stories from our 138 years of magazine archives.

Give A Little

Our weekly Instagram and Facebook giveaways are in full swing! Last month we asked for creative “at your station” selfies for the chance to win a Hairbrained Styling kit (valued $150). Our winner: @modstylelab. Watch for contests weekly and use #americansalonselfie to join the fun!


WIN THIS! This month, 10 lucky winners will receive Oribe’s new Curl Control Silkening Crème and Cleansing Crème for Moisture & Control. Post “I want healthy hair!” to our Facebook page and tag @OribeHairCare for a chance to win!

YOUR DAILY BEAUTY FIX e-newsletter launches May 1. Visit to sign up for daily tips, news, collections and more.

Salon Stories

Our new website launches exclusive video interviews with some of our favorite professionals—weekly!


Follow @american_salon and be sure to add #americansalon when sharing your photos with us. Our favorite share this month was created by @athanasia_zografos.


Our #americansalonselfie pick this month is @palestgirlatthelake.



Suggested Articles

Jay Elarar will spearhead product innovation, educational development and more.

The addition intends to streamline product buying for beauty professionals.

This year OPI took the opportunity to say something about toxic masculinity.