Mercedes-Benz Fall 2012 Fashion Week NYC: Diane Von Furstenberg

Orlando Pita perfects the polished look

The inspiration behind Diane Von Furstenberg’s fall 2012 collection was surrealism. She wanted to capture a sense of juxtaposition described by lead hairstylist of the show, Orlando Pita, as “the difference between a meeting and a rendezvous.” He said to him that meant there was a certain mystery to what might happen. To translate that vision, he said he wanted to achieve a strong, confident hairstyle that emanated sleek sophistication.

To get the look he first dried hair straight with a T3 Evolution LongLife Hair Dryer (a new product just launched by the company at Fashion Week). He then created a deep side part, slicking hair back using Phyto Professional Wet Gel and fastening it into a low ponytail. The silk proteins bottled in the formula help smooth down any flyaways, adding a shine that appears more glossy than wet. With Professional Wet Gel spread evenly in his palms, he twisted the ponytail tightly into a bun, tucking the ends under for a seamless finish. Also choosing to play with juxtaposition, Pita added Phytolisse Finishing Serum over the part. Not only did this smooth down any loose strands, but it also added a matte factor to the otherwise high-shine style. For the final touch of hold, he sprayed the whole head with Phytolaque Soie. —M.R.

Matte meets glossy in the finished look

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