Mercedes-Benz Fall 2012 Fashion Week NYC: Peter Som

At Peter Som’s fall 2012 show at Milk Studios, sleek minimalism permeated the hairstyles created by Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling. Atypical of the color that generally rules his shows, Souleiman passed on the opportunity to play, instead presenting something fresh, which for him meant flat color, clean front and a disheveled mane.

The clothes featured bright, bold colors, with sharp graphics and feminine silhouettes, so Souleiman wanted to create a more serious sophistication with an edge. “It’s not a look someone can wear everyday, but it has a rawness to it that makes it fashionable and interesting,” Souleiman said.

He achieved the dual texture look by washing the hair with Wella Professionals Enrich shampoo, conditioner and treatment. The system puts moisture back into damaged hair, leaving it shiny without weighing it down. He then prepped the hair with Wella Professionals Perfect Setting Blow Dry Lotion before using a large, round brush to boost volume and texture. Next, he sectioned off the front section of the hair, creating a deep side part that he said exuded a modern woman with a hint of masculinity. Smoothing the front down, he pulled the clean edges into a tight ponytail at the nape of the neck. To create the back texture, he sprayed the ponytail with Ocean Spritz Beach Texture Spray, twisted it into a tight bun and let it set while models went to the M.A.C. team for fresh, youthful makeup. Once dry, he released the bun, straightened just the tips and sprinkled it with baby powder to enhance texture. For the finishing touch, he flattened the front one more time, spraying it with Stay Essential Finishing Spray.


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Meanwhile, lead manicurist Sunshine Outing for Zoya finished the models off with a coat of Audrey, a subtle pink nailcolor with no white undertones, and Evvie, a gray-based, smoky eucalyptus green on toes. —M.R.