Backstage at the Marc by Marc Jacobs’ Fall/Winter 2014 collection, Redken’s Creative Consultant Guido created a simple, youthful look with two simple braids. Guido described the look as a little bit ninja and cartoonish, and the hairstyle provided a contrasting look against Marc by Marc Jacobs’ more sophisticated collection. Guido and his team used Flex Shape Factor 22 sculpting cream-paste and Pillow Proof Blowdry Two Day Extender to create a middle part, which was quite messy and texturized with a few pieces poking out for character, and the braids that had a much neater, cleaner look.
“Ultimately, I created this schoolgirl hairstyle with the Marc girl in mind, in that I wanted the overall style to remain youthful, cool and a bit punk. There is substance and style to the Marc girl, but there is also a rebellious dark side. Quite simply, the two braids are not meant to be that cute or innocent,” Guido said. 
Shiseido’s Artistic Director Dick Page complemented the young, punk-inspired hairstyle by creating an effortless makeup look that heavily focused on the eyes. Wanting to create an immediate look that seemed as if the makeup was quickly reapplied from the night before, Page piled on black mascara and eyeliner, making the black color as dense as possible. He used a soft brush to apply the eyeliner on the waterline, and he left the skin as it is, only using cover up if necessary.
—Sarah Sin