Mercedes-Benz Fashion Week Fall ’09: Rodarte

Odile Gilbert for Aveda at Rodarte
Odile Gilbert for Aveda at Rodarte

Odile Gilbert for Aveda at Rodarte

On Tuesday I headed to the Gagosian Gallery for the eagerly anticipated Rodarte show, which was attended by Kirsten Dunst and Elijah Wood. Backstage, lead stylist for Aveda Odile Gilbert was creating chignons from ponytails that were laced up and wrapped for added interest. Stylists first applied a new Aveda product—Smooth Infusion Glossing Straightener (launching in July)—to the hair, then blow-dried it straight. Next they created a low side part, pulling the hair back tightly into a low-slung ponytail, slightly off-center.

Aveda offered reusable aluminum water bottles.

Reusable water bottles.

They then wrapped an elastic string up and down the length of the tail in a criss-cross pattern—meant to mimic the laces on the collection’s boots—and wrapped the bound ponytail into a square-shaped bun on the left side of the head, pinning in place and finishing with Air Control Hair Spray. “The look is classic and modern at the same time,” Gilbert told me.

For the makeup look, lead stylist for M.A.C James Kaliardos was using nude and gray shades of makeup to play on the collection’s theme of deconstruction and reconstruction. “We are reconstructing the face,” he told me, “particularizing each plane and part of the face.”



Nails were done up in Deborah Lippmann’s Marquee Moon, an aluminum color with hexagon- and round-shaped sequins that was created specifically for the show.

 —Lotus Abrams, Managing Editor