Mercedes-Benz Fashion Week Fall ‘10 NYC: Clandestine Industries by Pete Wentz

Last night, I went backstage at Stage 37 to check out the hair and makeup at Clandestine Industries by Pete Wentz. For makeup, the Sephora PRO Beauty Team, led by Jose Rivera, created looks that fit the individual personality and style of each model. Rivera told me that he asked each model to pose, smile and tell him his/her favorite color. He based the makeup he used on that. "I wanted the models to look like themselves, only better!," Rivera says. He used a lot of vibrant hues on the eyes, cheeks, and lips and applied gloss on top of the colors to create a downtown, edgy, rocker-chic look.

Similarly, Whitney Blischke and the TIGI team styled the models' hair based on their personality. Blischke looked at the street clothing on the models when they entered the studio and then determined the hair style. Using mostly TIGI Rockaholic products, especially Dirty Secret Dry Shampoo and hairspray, hair was styled to look as if the model was going to see a rock band play. Says Blischke, "We pushed the envelope in a comfortable zone for each model."