Mercedes-Benz Fashion Week Fall ‘10 NYC: Kim Kardashian for bebe

The finished look at Kim Kardashian for bebe

Despite the snow falling on NYC today, I headed over to Stage 37 for the debut of Kim Kardashian's line for bebe, part of Elle's Style360 event. The hair and makeup were heavily inspired by the designer herself, with an effortless glamour that gave the models a red carpet-ready look. Whitney Belishke for Toni & Guy created soft waves and used products like TIGI Rockaholic Dirty Secret Dry Shampoo and Catwalk Your Highness Weightless Shine Spray to give the hair a variation in textures (as you'll see from our posts all week, this is a big trend for fall!). Belishke set the hair with a large barrel curling iron, then broke up the waves with her fingers.

The Sephora makeup team, led by Nathalie Bechard, gave the models sultry, smoky eyes by mixing deep greens  and sparkling charcoals. "Matte colors recede, while shimmery colors come forward, giving the eyes a lot of depth," Bechard explained. She also created dimension on the cheeks using highlighter, then gave the lips a caramel-nude shine.