Mercedes-Benz Fashion Week Fall 2013 NYC: Joie

From the hair to the clothes, it was all about the independent, strong woman at the Joie Fall/Winter 2013 presentation. Lead stylist for Joie was Duffy for Oribe Hair Care who really took on the inspiration of the independent woman in combination with the Joie collection.

“The clothes are really a collection of stand-alone outfits, so it was important that the woman wearing the clothes also portrays that," Duffy said.

For creating the hair look of this strong, confident woman, Duffy created an easy pulled back bun with a touch of masculine and feminine elementscoupled with contrasting textures.


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To get the look, Duffy saturated hair with Oribe Volumista from roots to mid-lengths then dried, lifting at the root for volume around the entire head. Once dry, he sprayed the hairline with Oribe Superfine while simultaneously combing hair with a fine-tooth comb, upwards toward the center of the head, creating a square shape in front.

Next, with a wide-toothed comb, Duffy raked comb marks into the front and sides of the hair. He then sprayed with Oribe Maximista and diffused product into the hairline with a blowdryer to set hair into place. Finally he gathered the remaining hair together into a loose ponytail at the occipital bone and twisted it from the ponytail into a bun and secured with pins.

For makeup, Frank B. created a cool downtown girl look with beautiful sculpted cheeks and an edgy almost angry, Bardot-like cat eye.


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