Mercedes-Benz Fashion Week Spring 2014 NYC: Chromat

Chormat’s Spring 2014 collection combines sexy and sporty with the nerdy “mathletes”. The designer wanted the catwalk to have a fierce “moving forward” feeling. To balance the sporty yet feminine swimwear, cover-ups and leather, celebrity hairstylist Chuck Amos wanted to create a sleek, clean and sporty look. Models with longer hair wore a slicked back ponytail with a small amount of hair wrapped around the base while models with a short pixie-like style had their hair free yet clean. He referred to the hair as being a “set design and backdrop” to the collection.

Oribe Hair Care products helped create and style the look. First, Amos prepped the hair with Oribe Crème for Style to add a firm hold with flexibility. Before straightening the model’s hair with a hot flat iron, Oribe Royal Blowout Heat Styling Spray was applied to the mid-shaft down to the ends giving the hair a smooth feel ends to smooth the hair. When creating the ponytail, he combined Oribe SuperShine Moisturizing Crème with Oribe Gel Sérum to hold the hair while keeping it moist and pliable. Amos finished the look by “freezing” the hair in place with Oribe Superfine Strong Hair Spray to tame flyaways and flatten the edges then glossed the hair with Shine Light Reflecting Spray.

Mac Cosmetics were the key products when creating the face for the show. Master Make-up Artist Frances Hathaway complemented the collection with dewy, fresh skin accented with a hint of blush and a nude lip. To complement the designer’s inspiration, black geometric strips with three yellow dots on the corners were applied over the right eyebrow finishing the look with a lightening black design on the corner of the eye.


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- Cristina Goodwin