Mercedes-Benz Fashion Week Spring 2014 NYC: J. Mendel

L’Oréal Professionnel Artist Anthony Turner created a sleek, chic style to coincide with the J. Mendel Spring 2014 collection that was inspired by the iconic French chanson Cargo Culte. The clothes encompassed Mendel's signature luxe-feminine Parisian aesthetic while remaining to be luxurious with a touch of sportiness and ease to the silhouettes.

“I created the deep, smooth left side part as a masculine element to compliment and balance the femininity of the collection," Turner said.

The back of the hair featured a romantic texture that hung loose down the back.

To create the look, hair was sectioned from front to back, and a precise, deep left side part was defined. For the back section, Turner used the new L’Oréal Professionnel Perfect Texture texturizing spray (available February 2014) for movement and loose waves from mid-length to ends.

Perfect Texture was applied with fingers to enhance each model’s natural wave, while providing medium hold to control volume and tame frizz.

Hair was dried briefly with a blow dryer and select pieces were loosely curled with an iron and tousled to enhance the variation in texture.

For the front section's sleekness, L’Oréal Professionnel Mythic Oil was applied both before and after blow-drying for maximum shine and discipline. Finally, each side was smoothed back and placed behind the ears. L’Oréal Professionnel Infinium 3 hairspray set the full look in place.

Photos by Rocky Luten for L'Oréal Professionnel (Except photo of Anthony Turner and model)  

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