Mercedes-Benz Spring '10 Fashion Week: John Patrick Organic

The John Patrick Organic presentation at Keen's Steakhouse in midtown Manhattan was imbued with a romantic speakeasy vibe, which perfectly matched the designer's understated yet glamorous aesthetic. The Aveda hair team created controlled curls that were both pretty and seductive. "This is a classic feminine look that can really work on anybody," said lead stylist Odile Gilbert. The hair was smooth and shiny on top with soft, free-flowing curls below the cheekbone. A side wave in front, pulled back with a barrette for a girly touch, added volume.

To get the look, stylists prepped hair with Aveda Phomollient Styling Foam to add body, volume and shine. After making a deep side part, they sprayed hair with Air Control Hair Spray and used a 1-inch barrell iron to form pin curls along the bottom, sides and top of the head. The curls were then brushed out to create softer waves. One piece in front was left to set, then twisted slightly to create lift in front and pinned with a barrette. Aveda's new, non-greasy Light Elements Shaping Wax was smoothed over the top of the hair to reduce flyaways and add shine. A final misting of Air Control finished the look, and the models were all set to join the speakeasy setting for the presentation.


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