Mercedes-Benz Spring ‘11 Fashion Week NYC: Ralph Lauren

Guido, creative consultant for Redken, created an Old Hollywood-inspired natural look that required the use of no products to prep the hair. The only product used was Redken Gloss 01 smoothing serum to get rid of frizz and tame flyaways. Models were given one of three styles: a loose ponytail, a loose bun or straight down.

Suggested Articles

Keys, who has been a long-time proponent of no-makeup makeup, is partnering with e.l.f Cosmetics to launch a lifestyle beauty brand.

Celebrity makeup artist Jillian Dempsey just launched FYFE Beauty, an app that makes shopping for products and trying new looks easy to do from home.

The debut collection will feature six cruelty-free, vegan-friendly essentials.