At Peter Som's spring 2012 show at Milk Studios, haircolor played a starring role in the hairstyles created by Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling, and Aura Friedman, Wella Professionals Color Ambassador and colorist at New York City's Serge Normant Salon. The clothes featured bright, bold colors and patterns and feminine silhouettes, so Souleiman and Friedman toughened things up a bit by incorporating wefts of hair that Friedman colored in gold-inflected tones of rose, peach, apricot and salmon into the deeply side-parted slightly unkempt style. "It's kind of bad hair for a bad girl from a rich family," Souleiman told me. "It's got a rock 'n' roll texture with a '60s influence." Souleiman achieved the texture by prepping the hair with Wella Professionals Perfect Setting Blow Dry Lotion to supply volume and movement and spraying the look with Ocean Spritz Beach Texture Hairspray.
Meanwhile, Tom Pecheux, lead makeup artist for M.A.C, created a sophisticated but playful and fresh look for the models' faces that featured deep pastel burgundy and banana yellow colors on the eyes; lots of mascara; rosy cheeks; and nude, moist lip color with a creamy finish. Lead nail tech Sunshine Outing (love her name!) for Zoya finished things off with a coat of Erin, a sheer beige nailcolor with a hint of shimmer, on nails and toes.