Mercedes-Benz Spring 2013 Fashion Week: Elizabeth and James

Hairstylist Mark Townsend was the lead stylist for the Elizabeth & James show this past week as a part of New York Fashion Week. Townsend kept things wispy and romantic, with a low ponytail, for a collection based off of sunrises and sunsets.

Each model had a middle part with a clean top, texturized pony and loose tendrils pulled from the sides. For the Spring 2013 look, Townsend said it will be all about a matte finish. "We are going away from shine," he said noting how he displayed that trend in the ponytails of this particular show.

To get this look, Townsend damped the hair and applied Volumea Volumizing Foam from René Furterer for volume and structure. Then, using a natural bristle brush, Towsend applied René Furterer Glossing Spray on the top to keep it sleek and flyaway free. For texture in the ends and to 'mattify,' René Furterer Naturia dry shampoo was applied. The whole look was then set with René Furterer Vegetal Finishing Spray to keep strands in place.

The final outcome, Townsend said, was that of girl that looked like she just arrived into town, she wasn't sure what she looked like, but it was okay because she was still super chic and ready for a luxurious dinner.

Senior Editor Jolene Turner with Mark

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