Mercedes-Benz Spring 2013 Fashion Week NYC: Peter Som

It was all about muted pastels for the Spring 2013 Peter Som look this morning at Milk Studios for New York Fashion Week.

Global Creative director for Wella Professionals Eugene Souleiman kept things funky, messy and flowing with long disheveled locks, while Wella Professionals Color Ambassador Aura Friedman added the patchy streaks of muted pastels with extensions.

"I wanted the girl to really look like a bad ass  from the upper east side who moves to the East Village and gets even wilder," Friedman said. The color was made to look blended and a bit washed out, like the girl just let it go to do its own thing.

This look went with the whole inspiration from Peter Som for his collection "Women on The Verge" representing the punky downtown girl that never tried to be pretty or polished; she's rock 'n roll cool and gorgeous without trying. The hair was kept undone and disheveled, while the color added the punk rock edginess going for the look of a girl that is unintentionally cool. The colors that Friedman used for the extensions that she and her assistant each painted, were of precious mineral tones for a smokey, vintage look such as tourmaline, dusty rose and teal.

For the makeup, MAC focused on the eyes as Som wanted a strong and bold eye highlighted with sophisticated colors.

For the nails Zoya designed a limited edition collection that perfectly reflects the Women on The Verge look that evokes the feeling of Valley of the Dolls, movie and book, with three pastel colors: Neely, a fully opaque mint, Jacqueline a perfectly balanced opaque nude cream and Sharon a creamsicle orange.

Also fun is that the names all reflect Valley of the Dolls with the names! Neely is for the character played by Patty Duke in the 1967 movie, Jacqueline for Jacqueline Susann, the author of the book and Sharon for Sharon Tate who also starred in the movie.  —Jolene Turner  

 

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