With bright streetwear inspiration and abstract patterns, DKNY’s latest collection proved to be rather flavorful. Eugene Souleiman, Wella Professionals’ Global Creative Director of Care & Styling, believes our culture is headed back to the old New York in the late 80s and early 90s with expressive, more vibrant, less generic appeal. “I love it because there is diversity within that,” Souleiman says. For the DKNY hairstyle inspiration, he wanted to take the look back to when New York was really hip with its playfulness. “The one thing that ties the collection together with this style is the gel because it creates an all American look in the summer time,” Eugene says.
To get the look, he applied a small amount of Wella Professionals Velvet Amplifier to the roots and blow-dried the hair straight back and flat to the head. Divide the hair, from ear to ear and use an elastic band to create a ponytail. Using Stay Essential Finishing Spray, he applied this all over the crown to keep hair flat against the head. Souleiman says this look is all about the zigzag, so use a fin tail comb to create one down the top center of the hairline. Spray Ocean Sprits throughout the ponytail for a matte look. Then, use a tint brush to apply Sculpt Force Gel to create the wavy wisps across the forehead. Finish with a diffuser with a cloth over the hair to marry the hair to the forehead and spritz with Stay Essential Finishing Spray.
For nails, Michelle Saunders for Essie wanted a universal muted nail bed that complimented the streetwear collection. Layering “ridge filling base coat”, “au natural”, and a topcoat of “matte about you” “allure” completes this neutral, edgy nail.
Makeup by Yadim for Maybelline wanted the girls to look like the models had been walking around on a hot and sweaty day, yet still looking fresh and gorgeous. Yadim explains they wanted to match the model’s face color to the rest of the girl’s bronzed summer body, without actually bronzing the face. He used a highlighter on the cheekbone, ridge of nose, chin and inner corner of the eyes and chose creamy beige to create the perfect shade around the eye. The brow was brushed up to be unruly and boyish, while the skin was warmed up with a coffee cake blush across the bridge of the nose, chin, cheeks, forehead, and a little bit of baby lips on the lids.