Moroccanoil recently launched its new beauty loyalty program called Beauty Circle. The rewards-based program offers members points for each purchase that are redeemable through Moroccanoil’s Rewards Boutique. Current account-holding customers will be automatically enrolled into the program and will receive 30 points; new members will receive 15 points for joining the program.
Beauty Circle offers shoppers three tiers: Argan Insider, the entry level; Beauty Enthusiast, for members with 150-399 points; and Iconic Gold, for members with 400+ points. The point-to-dollar conversion ratio is one to one, meaning $1 spent equals one point earned. There are additional ways to earn points besides shopping, as well. Members who review a product can earn up to two points per review (reaching a maximum of 20 points or 10 reviews per year), refer a friend for 10 points, or subscribe to Moroccanoil's newsletters for an additional 10 points.
Benefits for Beauty Circle’s Argan Insider level members include free shipping, birthday points, rewards boutique access, and special gifts with purchases; Beauty Enthusiasts get all Argan Insider level benefits plus exclusive access to new products; and Iconic Gold level members get Beauty Enthusiast benefits with invites to special VIP events.
Moroccanoil’s Rewards Boutique offers a number of travel size product, sets, full size products, and hot tools. Retail value of products offered range from $10 to $220. Currently, guests can trade 125 points for the Moroccanoil travel size Luminous Hairspray Strong, 125 points for a travel size Dry Texture Spray, 300 points for a Hydrating Heroes travel set, 500 points for a candle, 750 points for a Fragrance Originale Collection Set, or 1000 points for a blow dryer. The Rewards Boutique will have rewards gifts updated throughout the year.
Interested shoppers can join the rewards program via the Beauty Circle tab on the Moroccanoil website.