Moroccanoil is making an effort to be more eco-friendly with a new sustainable packaging initiative through the New School’s Parsons School of Design. The partnership harnesses the creativity and ingenuity of Parsons students through a classroom competition, in which the competitors will present their portfolios to a panel of judges.
Faculty members and Moroccanoil executives will choose two winners at the end of the course in December 2019, one from the MFA Industrial Design program and one from BFA Product Design. Students will learn various skills and concepts of packaging design throughout the course, including user and brand research, concept development, testing, analysis and prototyping. The winners will get the chance to have their vision and ideas come to life when Moroccanoil develops the new sustainable packaging for market.
This program is part of a larger sustainable development project at Moroccanoil: co-founder Carmen Tal and Sustainability Manager Bryan Zimmerman have plans to partner with Green Circle Salons, and already have packaging made of recycled materials on shelves in salons and stores across the country.
“We are thrilled to gain access to the next generation of forward-thinking creatives at Parsons and recruit them for an initiative that will live beyond a class project. This is a chance to further our sustainability efforts and give the next generation the opportunity to make a difference. We are eager to see their designs and put their ideas into action,” Tal says.