NAHA 2017: Moroccanoil Unveils "Moroccanoil: Passion With a Purpose"

Moroccanoil Co-founder Carmen Tal
"Passion is something you do with all of your being," says Moroccanoil Co-founder, Carmen Tal

At this year's North American Hairstyling Awards (NAHA) in Las Vegas, Moroccanoil, the global leader in oil-infused beauty products, unveiled “Moroccanoil: Passion with a Purpose,” a short film celebrating the brand’s longstanding partnership with the professional salon community. NAHA is an annual event that recognizes top industry talent while bringing together salon professionals nationwide to support one another—a natural fit for Moroccanoil to unveil this powerful short film.

Directed by Teddy Maki, “Moroccanoil: Passion with a Purpose” features Moroccanoil Co-founder, Carmen Tal, alongside Moroccanoil Global Ambassador, Antonio Corral Calero and Moroccanoil Artistic Director, Kevin Hughes. 

Moroccanoil: Passion with a Purpose” demonstrates the deep appreciation Moroccanoil has for the professional salon industry, recognizing the success of the brand is largely credited to the devotion of leading hairstylists. “Moroccanoil could have never become the leader in oil-infused beauty that it is today without the support of the stylists. They truly helped catapult the brand to global stardom, says Tal.

Through innovative Moroccanoil education programs and an extensive range of professional classes, the elevation of the professional stylist has always been a core value of the brand. As such, Moroccanoil is dedicated to finding creative, new ways to nurture, inspire and celebrate the talented stylist community that has been integral to building the brand’s foundation.

About: What began as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand in less than a decade.