Naturally Inspired

The tag line "Changing salons for the better" not only embodies Organic Color Systems' 15-year mission, but is also the driving force behind the redesign of . "We needed to freshen up the look to match our brand identity," says Marketing Director Troy Raszka. "It is our ethos to bring salons the safest, healthiest products available."

Part of the company's mission is educating beauty pros and their clients on the benefits of using healthy products. "For our customers and viewers, the site is easy to navigate and is full of relevant information about our products, how to use them and broader concepts for the industry at large," Raszka says. The Web site is built on a Word Press platform that is traditionally used for blogging. "Word Press allows for easy SEO, pingbacks, commenting on articles and site management," he explains.

Organic Color Systems also enhanced the aesthetic appeal of the site. Each product page is now adorned with banners that feature models on nature-inspired backgrounds that represent the brand's nourishing and natural ammonia-free products. "Because we are in the beauty and image-making industry, we felt we needed bigger, splashy images that not only showed the end result but also had a subtle back story about the philosophy and natural ingredients," Raszka says.

The site's newest feature is the media section, where salon owners can download high-resolution logos and hair images that they can use to produce collateral materials such as postcards and brochures. Moving forward, Organic Color Systems will continue to add information and features to the Web site. Says Raszka, "We plan to have educational videos and are considering adding webinars on using the products." —N.R.