For the first time in company history, Sexy Hair is working with a celebrity spokesperson, and it's American Idol's Katharine McPhee. Company founder Michael O'Rourke and CEO Jim Morrison joined McPhee in New York to make the announcement at a press conference in July. McPhee will appear in the company's ads and promotional materials through 2007. "What a dream come true to have a spokesperson like Katharine," said O'Rourke. "She's young, strong, confident and beautiful, the epitome of the Sexy Hair image." O'Rourke went on to say that McPhee will be much more than just a face for the brand; she will also behind the scenes to help develop new products for 2007. "We will allow her to design products, thinking about what the new generation wants. And we will make those products," said O'Rourke. McPhee said she is thrilled and honored to represent Sexy Hair. "With the Sexy Hair products, I just blow-dry and they do all the work," she said.
At the photo shoot for the first Sexy Hair promotional materials to feature Katharine McPhee, Sexy Hair's Michæl O'Rourke created looks that ranged from old-Hollywood glamour to big curls to styles that were smooth and straight. "She's versatile," says O'Rourke. "You can do any look on her and she looks beautiful."