New Faces, New Bases

Take a look at some recent appointments and promotions in the salon and beauty industry:

Aveda announced the addition of Pascal Bordat as vice president, Aveda Research & Development/Estée Lauder Botanical Technology.

Global Keratin welcomes two new team members: legendary hair stylist Harold Leighton as creative director, and renowned hair educator John Benedetto as director of education.

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L'Oréal USA announced the promotion of An Verhulst-Santos to managing director, L'Oréal Professional Products Division Worldwide, and Pat Parenty to president of the Professional Products Division, L'Oréal USA.

Nick Arrojo announced the addition of Gerard Scarpaci to the ARROJO team. He will play a vital role in internal and external advanced education.

Pravana announced the addition of Caisa Airmet as marketing assistant.

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Keys, who has been a long-time proponent of no-makeup makeup, is partnering with e.l.f Cosmetics to launch a lifestyle beauty brand.

Celebrity makeup artist Jillian Dempsey just launched FYFE Beauty, an app that makes shopping for products and trying new looks easy to do from home.

The debut collection will feature six cruelty-free, vegan-friendly essentials.