New Rules

Love it or hate it, the Internet has changed the way businesses—including salons—communicate with current and potential customers. Learn how to harness the power of the Internet in The New Rules of Marketing & PR (John Wiley & Sons, 2007) by marketing expert David Meerman Scott. This handy guide will show you how to create messages, get those messages to the right people, and raise your online visibility. —C.W.


 
Read more on

Suggested Articles

Nick Stenson digs deep into the protocols you should have in place at your salon, from PPE for staff to how to manage clients.

A naturally curly girl herself, Nià Pettitt dreamed of opening up a salon where women like her would feel welcomed.

Through his collaboration with Wahl, he will bring high-quality education to barbers and stylists everywhere.