Founded by Nine Zero One owners, Nikki Lee and Riawna Capri, along with their friend Matt Coulter, The BeYOUtiful Foundation is a 501(c)3 non-profit organization committed to taking action. The foundation is designed to provide hope, love and support to woman of all ages defying the odds against cancer.
"As hairstylists, it's our job to know about hair," Capri says. "However, in beauty school, they don't talk much about why chemo does what it does to the hair. So, if you don't learn in beauty school, where can hairstylists further their knowledge as cancer becomes more and more prominent?" That's where the foundation comes into play. Connecting salons and stylists to local survivors, and providing online education (covering cutting, styling, utilizing wigs & dealing with chemo hair), the BeYOUtiful foundation provides support and education at every stage of the game, from diagnosis to remission and beyond. From little girls to bright young ladies, supermoms and businesswomen, the BeYOUtiful Foundation is suitable for everyone.
To honor women and their fight, Nine Zero One Salon will be hosting a kickoff event on August 5 where stylists will be giving free haircuts to cancer patients and survivors. The salon is also offering $150 haircuts to new customers with all profits donated directly to the foundation.
"I feel like i've found my ultimate happiness," Lee says. "I get to do what I love and give back at the same time. I'm excited to see the BeYoutiful community grow, and sprinkle happiness to those who need it most," she says.
During National Blowout Week (July 21-July 28), women around the country will be able to celebrate and donate to the BeYOUtiful Foundation. Through the PRÊTE app, anyone can book a blowout (during that week) for $39 and all money will go directly to the foundation.
"I'm so thankful for the mission to build something that is bigger than any of us individually," Coulter says. "At the core of each of us, I believe, is the desire to be loved, feel love and show love to others when they need it most. That's exactly what the BeYoutiful Foundation is all about."
To learn more about the foundation and how you can help, visit beyoutifulfoundation.com