Since it’s inception, Paul Mitchell has been a brand dedicated to giving back. From taking steps toward sustainability and helping families in need to supporting underserved kids and empowering communities to lead a healthier lifestyle, Paul Mitchell believes in spreading good to all people and communities.
Now, to commemorate the launch of its new and improved website, the brand is engaging fans by asking them to take part in its pay it forward movement.
Beginning this week, Paul Mitchell fans can use the #GivingIsMyStyle hashtag to explain why they think it’s important to give back, or, to demonstrate how they’re making a difference. For every share, participants will earn a spot in the giving gallery on the Paul Mitchell website, and the brand will donate $1 to one of its charity partners—partners that include organizations like Waterkeeper Alliance, Boys & Girls Clubs of America, ReforestAction, Grow Appalachia and Bright Pink.
Divided into two sections, “Feel Beautiful” and “Live Beautifully,” the Paul Mitchell website will now work to further propagate the brand’s both focus on and dedication to style and giving. The “Feel Beautiful” area will provide a showcase for all product collections—including Paul Mitchell, Tea Tree, MITCH®, Neuro® Styling Tools and Paul Mitchell ProTools”—and in-salon services, and for guests seeking style inspiration, hair tutorials, tips and an “Ask a Stylist” forum will also be available features.
On the other side, the “Live Beautifully” section of the site will provide a glimpse into the “who, what and why” behind the company, sharing the brand’s history, leaders, corporate culture, philanthropic contributions, sports partnerships and more with its online audience.
Not only are guests invited to contribute to the Paul Mitchell community through specified social media hashtags, but the fully responsive web platform seamlessly integrates the Paul Mitchell salon locator service and ecommerce functionality for those looking for expert service from a truly one-of-a-kind, good-hearted brand.
For more information abou the brand, or the #GivingIsMyStyle campaign, visit the Paul Mitchell site.
--Eloise Giegerich