The Professional Beauty Association (PBA), producer of the International Salon and Spa Expo (ISSE), introduces Beauty Bar at the 2014 ISSE in Long Beach, CA from January 25-27. This program will allow ISSE attendees to select five product samples from ISSE exhibitors—including Aveda, OPI, Orly, Repêchage, Rusk and PBA—in exchange for a donation to the PBA Disaster Relief Fund. Founded in 1955, this fund provides financial support to salon professionals affected by natural disasters, and Beauty Bar is PBA’s newest charitable program in its effort to give back to the professional beauty industry. The Beauty Bar will be located at Booth #2834 in the EstheticsAmerica & Wellness Pavilion in the Arena Expo Hall and will remain open throughout the event. For more information, visit probeauty.org/isselb.
—Sarah Sin