PBA Executive Director Steve Sleeper Retires, Replaced by Nina Daily

Steve Sleeper and Nina Daily(PBA news)

The Professional Beauty Association (PBA) named chief marketing officer Nina Daily executive director, effective 6/30, as 25-year-veteran Steve Sleeper retires.

In his 20-year tenure as executive director, Sleeper worked to elevate and unite the professional beauty industry. Under his guidance, the members of the Beauty & Barber Supply Institute (BBSI), the American Beauty Association (ABA), The Salon Association (TSA), and the National Cosmetology Association (NCA) joined forces to create the Professional Beauty Association, which has become the industry’s largest and most comprehensive trade association.

“[Daily] has shown incredible leadership and drive as CMO, and combining her industry knowledge with her past experience, is poised to lead the new era in growing the PBA," Sleeper said in a press release.

Over the past nine months, the PBA pivoted its plan to create industry and member support due to COVID-19, including the COVID-19 Relief Fund, which raised over $1.6 million to help the industry with the economic repercussions of the COVID-19 pandemic. Additionally, the PBA provided ongoing virtual education resources, community-building education, back-to-work programming, safety protocol guidelines and resources, government affairs, and more. These changes have led to the development of a new sales and business development strategy; current PBA lead team member and industry veteran Bob Myers will take the lead.

“The PBA is moving into the next three-year strategy with real momentum, but with the continued challenge of the COVID landscape,” Sleeper added. “COVID has forced the hand of many to utilize constrained resources to reinvent in new and innovative ways. With large events still largely off limits until at least Q3 of 2021, under Daily’s keen eye, [Bob] Myer’s focus on integrated business development and the continued outstanding leadership from the rest of the Team, PBA will continue to  adjust its budget to allocate resources to serve its members at the highest level possible.” 

Daily has been with the PBA for over two years and brings more than 20 years of business and marketing experience to the role. “I’m looking forward to leading a team of capable and committed professionals who are passionate about the professional beauty industry, and who together, can help spark a new era of development for the PBA and the industry as a whole," Daily added.