PETA President Speaks at Aveda in New York City

On Thursday, October 7, PETA President Ingrid E. Newkirk spoke about eco- and animal-friendly living at her book signing at Aveda’s Columbus Circle store in New York City. Newkirk spoke to the 50-person crowd about the importance of cruelty-free beauty products and commended Aveda for its earth-friendly approaches and stand against animal testing for cosmetics and haircare products. Newkirk stressed that consumers have the power to make a difference in the way they choose to shop, and concluded the talk by reading from and signing copies of her book, Making Kind Choices. Two other Newkirk books, Let’s Have a Dog Party! and The PETA Practical Guide to Animal Rights, were also available for purchase at the event; in addition, buyers received a free bottle of Aveda Smooth Infusion Style-Prep Smoother with their book purchases. Guests were served vegan food, wine and chocolates, all courtesy of Blossom, a trendy New York City restaurant chain devoted to organic vegan cuisine.

PETA first recognized Aveda for its accomplishments in 2004 by awarding the company a Proggy Award for Best Cruelty-Free Personal Care Products. That same year, Aveda became the first recipient of PETA’s Cutting Edge Company Award for Blazing the Cruelty-Free Trail. Aveda has gone on to win two other awards, including another Proggy. —Ivy Tan

American Salon intern, Ivy Tan, with Ingrid Newkirk, PETA President and Cofounder

Newkirk's books and Aveda Smooth Infusion Style-Prep Smoother

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