Petal Power

True love may last forever, but Aveda's newest aroma will exist only for a short time. Rose Attar, the company's first new Pure-Fume in four years, is made with a certified-organic blend of jojoba and essential oils from petals of the Bulgarian Rosa damascena, a precious type of rose that only blooms once a year in Bulgaria's aptly named "Valley of the Roses." Just 3,700 bottles are available, and they're set to hit salon shelves this month, just in time for Valentine's Day. aveda.com



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