Petal Power

True love may last forever, but Aveda's newest aroma will exist only for a short time. Rose Attar, the company's first new Pure-Fume in four years, is made with a certified-organic blend of jojoba and essential oils from petals of the Bulgarian Rosa damascena, a precious type of rose that only blooms once a year in Bulgaria's aptly named "Valley of the Roses." Just 3,700 bottles are available, and they're set to hit salon shelves this month, just in time for Valentine's Day. aveda.com



Read more on

Suggested Articles

Ratajkowski gets a summer bob, Zendaya rocks bangs and JVN reps Essie.

A new ’70s chic look for Hilary Duff, Yara Shahidi’s looped braids grace the CFDA red carpet and a new Lion King makeup line is coming.  

The celebrity hairstylist and Kenra Professional Artist is the latest addition to the team.