PRAVANA and Beauty Systems Group Announce Distribution Partnership

PRAVANA will now be offered through CosmoProf and Armstrong McCall stores through the new distribution partnership with Beauty Systems Group. The expansion begins November 2018 in the continental United States. 

This expansion of distribution channels supports PRAVANA’s commitment to the stylist community. Since it was established, PRAVANA has promised to empower stylists by providing superior products at an unprecedented value that will enhance their professional and personal lives. Now, more widely accessible than ever, PRAVANA will have greater opportunity to offer unparalleled high performance and innovative beauty solutions to the salon community across the country. 

“We are excited to begin our partnership with Beauty Systems Group,” says PRAVANA General Manager Michelle Chandler. “Because of our dedication to improving the lives of every day stylists, PRAVANA’s choice to expand distribution was made for our community to ensure that we are further living up to what we’ve promised to be: a brand that’s ‘created by stylists, for stylists.’ This next phase of PRAVANA will allow us to continue empowering hairdressers with quality products and even greater accessibility.”


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

“We are honored to have had the ongoing support of our existing partners,” Chandler says. “Without them, we wouldn’t be where we are today, and we are looking forward to continuing our relationships.”

Suggested Articles

Though this is a major milestone in the fight, there's still more work to be done. Here's what's next.

The line, aptly named Makeup by Mario, is set to launch on October 1 with more than a dozen products.

A first-of-its-kind event, Fall Back Into Beauty offers beauty pros the chance to gain insight and educational tips from top brands.