Products for the Month of May

1. PUREOLOGY

Clearing the airline security checkpoint just got easier with the PureOlogy Flight Friendly Favorites Hydrate Travel Bag. The bag contains a complete haircare kit, including 20-ounce bottles of haircolor-protecting HydrateShampoo, HydrateCondition, ColourMax detangler and InCharge finishing spray. pureology.com



2. JOICO

Celebrate an industry milestone: the 30th anniversary of Joico's K-PAK Deep-Penetrating Reconstructor, the gold standard of reconstruction since 1978. Joico is offering a commemorative, limited-edition K-PAK Deep-Penetrating Reconstructor tube that highlights the legendary product's legacy of healthy, beautiful hair. joico.com



3. FROMM INTERNATIONAL

The new Edge-Ahead Texture Razor from Fromm International delivers head-turning styles. The razor provides the ultimate in comfort, with its overmolded, nonslip handle, articulated joint and swivel finger ring. A guard protects the texture blade. Fashionable color choices include shimmering silver, blue or purple. frommonline.com



4. PRAVANA NATURCEUTICALS

Pravana Naturceuticals presents Shards, a collection combining beautiful, natural rich brown and ultra-sheer blond shades of haircolor with attention-grabbing red and magenta hues. Hair is first colored with a shade of Chromasilk Crème Hair Color to radiate deep warmth all over. Then, Vivids semi-permanent color is used on just a sliver of hair. Suddenly, color and style are transformed from ordinary to extraordinary. pravana.com



5. YOUR NAME PROFESSIONAL BRANDS

This spring, lips on the runways were bold and luminous in shades of red, orange and pink. With the return of lipstick, Your Name Professional Brands is launching Lip Rouge. This treatment lipstick is infused with a lip-plumping peptide complex called Maxilip, in addition to a lip-smoothing marine micropatch system. A blend of five butters and oils provides maximum hydration. yournamepro.com



5. ITECH

Straighten, smooth and add shine to hair with the iTech H3000 Deluxe pink iron's advanced silicone-coated floating tourmaline plates, which are designed to automatically adjust to any hair texture. Ten percent of the net proceeds from sales of the H3000 Deluxe are donated to the National Breast Cancer Foundation. hairartproducts.com



2. CINDERELLA HAIR

The focus at Cinderella Hair is 100-percent human-hair extensions. However, realizing the need for specialty extensions, the company developed Profibre in 51 colors and braids in 13 colors. All 20-inches long, the extensions are available in nonfading colors like Silver, Oyster, Platinum, Snow White or Porcelain to help create any special look. 800/332-9246



3. REDKEN 5TH AVENUE NYC

Build client loyalty and unleash your artistic creativity with Redken's new Hi-Fusion 2-in-1 Tonal Amplifier and Highlighter shades. Now colorists have even more tools at their disposal to push their talents to the next level and create perfectly personalized, wearable haircolor for clients, ranging from cool to warm, subtle to bold. Six new shades comprise the full spectrum of tones for ultimate versatility. 800/REDKEN-8



4. PRODUCT CLUB

Energize your color services, increase your revenue, and learn how to create fresh looks to offer your clients with Product Club's new collection of three educational DVDs. Developed by Product Club's talented team of educators, each DVD contains two exciting haircoloring techniques that go far beyond basic foiling and will help colorists get creative with foils. productclub.com



1. ENJOY

The new ENJOY Texture Spray is a multidimensional, wax-based spray used to create definition, separation, texture and volume. The medium-firm hold spray leaves hair with lots of shine and flexibility, and is sulfate-free. It can be used with a blow-dryer on dry hair to create more intense separation and texture, with a flat iron for smooth control, or to lock in curl and eliminate frizz. enjoyhaircare.com