Professional Beauty Association and Cosmoprof North America Host Beauty Pitch 2016

Over 1,000 attendees gathered last night to watch Beauty Pitch™ 2016, a one-of-a-kind beauty competition, hosted by the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA).  Six innovative beauty companies, in two different categories, pitched their products before a live audience and celebrity judges including John Paul DeJoria and Kevin Harrington.
“Beauty Pitch showcases the drive, the ingenuity and the focus of the beauty industry.  This event was created to provide beauty entrepreneurs with an opportunity to raise their visibility with investors, the industry and consumers,” said PBA Executive Director Steve Sleeper.
Beauty Pitch 2016 featured six entrepreneurial companies in two different categories, the Startup category and the Established category. These finalists competed for cash infusions and an Audience Choice Award. All Beauty Pitch applicants were reviewed for unique distribution partnerships.
In the Startup category, The Kirschner Group, Inc.  awarded Sunlights Balayage, Inc. with a cash infusion of $5,000.
In the Established Category, TSG Consumer Group awarded P3 Pure with a cash infusion of $10,000. 
Beauty Systems Group (BSG) selected O.R.G Skincare for a unique distribution partnership. O.R.G. Skincare will receive placement on BSG’s online platform and in 1,200 stores nationwide.
All the Beauty Pitch Semi-Finalists will also be displayed in an online boutique hosted by Amazon Launchpad. This innovative online boutique showcases products from today’s brightest startups. Amazon Launchpad works with crowdfunding platforms, incubators and venture capital firms to identify a wide array of products from gadgets to beauty.
Alexandria Professional was awarded the Audience Choice Award.  The company will receive a 12sqm ready stand booth at CPNA 2017 and a one-year PBA Membership.
Beauty Pitch 2016 Finalists:
Startup Category:  Flip-It! Cap Company, pur~lisse beauty, LLC, Sunlights Balayage, Inc.
Established Category: P3 Pure, LLC., Vanity Girl Hollywood, Whish
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About: Professional Beauty Association (PBA) Beauty Week®:  Professional Beauty Association (PBA) Beauty Week® (July 23-26, 2016) is North America’s largest, most inclusive beauty event, offering unlimited networking, education and professional growth opportunities to all sectors of the beauty industry. This week of beauty features the North American Hairstyling Awards (NAHA), PBA Business Forum, PBA Beacon and City of Hope. PBA Beauty Week® is produced by the Professional Beauty Association (PBA) and hosted by Cosmoprof North America. To learn more, please visit
Cosmoprof North America: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between Bologna Fiere Group and the Professional Beauty Association.  Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).