Promotions at L’Oréal USA Professional Products Division

An Verhulst-Santos, president of L’Oréal USA Professional Products Division (PPD), has been promoted to managing director, L’Oréal Professional Products Division Worldwide, effective January 1, 2011. “With her insight, expertise and ability to lead, An expanded the impact of PPD within the U.S.,” said Frédéric Rozé, president and CEO of L’Oréal USA. “Additionally, under her guidance, the Division has continued the strategic implementation of SalonCentric through distributor acquisitions which has further driven our success in the industry.”

Pat Parenty

Pat Parenty, formerly brand president of L’Oréal USA PPD, will succeed Verhulst-Santos, effective October 2010. Parenty will report directly to Rozé. “Pat has fostered a customer and employee-centric culture within PPD that has resulted in the continued growth and success of our business while contributing to the development and leadership of his team," Rozé said. "That makes him an ideal successor for this important position and I am confident that he will use his extensive knowledge to continue to build our professional salon brands in the US.”

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