Pureology Wins Gold in Web Awards


pureology-websitePureology  and its website, pureology.com, recently won Gold at the International Academy of Visual Art’s (IAVA) annual W3 Awards in the beauty and cosmetics category. The  W3 Awards honor websites, web video and online marketing programs for creative excellence and marketing professionalism on the web. The awards are judged by the IAVA, an invitation-only body consisting of top-tier professionals from media, interactive, advertising and marketing firms. Websites entries are judged on the following factors: creativity, usability, navigation, functionality, visual design and ease of use.

In March 2009, Pureology redesigned pureology.com to feature new brand imagery, a dynamic homepage and an expandable interactive framework. Key features include:

  • Hair Consultation Tool: Gives consumers expert recommendations on both products and treatments
  • Discover Pureology: Shares Pureology’s history as well as explains the brand’s involvement in two cause marketing initiatives, National Ovarian Cancer Coalition and Global Green
  • Pureology Connect: Allows consumers to stay connected with the brand through multiple social media networks including Facebook, Twitter, DIGG, Delicious and Stumble Upon, as well access to newsletter updates and the Pureology desktop widget
  • The Pureology Systems: Brand and product knowledge
  • Salon Locator: Quick and easy tool to locate the closest Pureology salon
  • News and Offers: Latest information on events, editorial credits and contests


Enjoying this story? Subscribe to Hello! Gorgeous

Hello! Gorgeous is your weekly guide for inspirational trends, techniques, tips, education and the latest beauty news. To read on the go, sign up today to get beauty news and updates delivered right to your inbox!

Suggested Articles

The singer pays tribute to the '90s with her stacked cut, Selena Gomez rocks jelly nails

The singer trademarks her name, Ulta Beauty's SPARKED program and more

Curlfest came back to NYC for a sixth year, Vernon Francois’ hair line is available in Sally Beauty’s 3,000 stores, Halsey’s bangs go technicolor.