Red Door Interactive, a strategic Internet presence management firm, will partner with Creative Nail Design, Inc. (CND), the global nail beauty company and creator of Shellac Power Polish, to elevate its online image. The agency will provide website and e-newsletter content management, acquisition strategy and campaign development and analysis for products and promotions. It will also play a supporting role with interactive initiatives associated with Fashion Week.
“Our objective is to expand the infiltration of Shellac and other CND products within our professional target market and to increase consumer awareness in order to help drive clients into salons for CND service,” said Kim Natale, vice president of marketing at CND. Red Door Interactive aims to further the CND-client relationship by providing tools that educate salon professionals and to develop innovative campaigns that support CND’s business objectives. —Kristen Heinzinger