Los Angeles-based colorist Daniel Mora and bicoastal celebrity stylist Chad Wood have been named Redken's newest brand ambassadors, joining a long list of industry notables and furthering the brand's position in the social and digital space.
Mora discovered his passion for the beauty industry at a young age, first starting in makeup artistry before transitioning to the professional hair industry full time. Over the years, he has been able to create his own aesthetic by specializing in California blondes and color corrections that are best known for having well-balanced tones, undone textures, and relaxed yet glamorous finishes. Mora will represent Redken haircolor, sharing his signature techniques, formulas, and tips and tricks on social media, in the press, and at educational events throughout the year.
Of his new partnership, Mora says, “Redken has been a staple in my career since day one and it’s a brand I truly believe in. I couldn’t be more excited to join the tribe and further collaborate with a brand and team that has been such an integral part of my journey thus far.”
Wood's broad expertise in cutting and styling has led to a diverse range of experience in fashion, editorial, commercial, print, and TV, and has contributed to his large social media following of over 113K+ followers on Instagram. He has a large celebrity clientele including Mila Kunis, Vanessa Hudgens, Bella Hadid, Sharon Stone, Jenna Dewan Tatum, Olivia Munn, Hailey Baldwin, Ashley Benson, Kate Walsh, Shay Mitchell and Amber Valetta. With Redken, Wood will represent the brand's styling range, sharing his styling techniques, tips and tricks as well as his favorite ways to use Redken on his clientele on social media and in the press.
Of his new ambassador role with Redken, Wood says, “I am so excited to be joining the Redken family. I have been doing hair for the past 8 years, and to partner with a brand like Redken has always been a dream of mine."