Redken is excited to introduce model, actress and producer Lizzy Jagger as the brand’s newest muse, joining the collective of Redken muses and trend creators including actress and model Suki Waterhouse, supermodels Mariacarla Boscono, Lea T., Soo Joo Park, and Crystal Renn, Redken Global Creative Director Guidoand Redken Celebrity Colorist Tracey Cunningham. Beginning August 2016, Lizzy will appear as the muse for two Redken launches, Heatcure Professional Service and the relaunch of Redken’s Heat Styling collection.
Born in New York City, Elizabeth “Lizzy” Scarlett Jagger is the eldest daughter of 1970s supermodel Jerry Hall and Rolling Stones front man Mick Jagger. Lizzy will appear in print and digital campaigns for the launch of Redken’s NEW! Heatcure Professional Service, an exclusive salon service that instantly restores the look and feel of damaged hair for up to 10 washes. Lizzy will also be featured in the relaunch of Redken’s Heat Styling collection that provides lasting protection and endless restyling capabilities.
"Lizzy’s signature, striking red hair and unique style epitomize the Redken spirit,” says Shane Wolf, Global General Manager of Redken 5th Avenue. "She represents a modern approach to beauty that’s confident and enviable.”
For more information about Lizzy’s debut and the campaign, follow @Redken5thAve and @lizzyjagger with more details to come!
About: Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.