As an industry and Fashion Week backstage trendsetter, Redken is always at the forefront of cutting-edge hair artistry. To inspire and promote the Redken Artist community this summer, Redken challenged artists to compete in a three-tiered styling challenge for a chance to connect with the hottest influencers in the industry: a one-week, all-expenses-paid trip to Los Angeles for the Fifth Annual NYX Face Awards. This month, six winners were chosen.
Artists were tasked to create themed hairstyles across three categories: Fairytales, Anime and Optical Illusions. As a leader in the digital space, Redken required artists to upload their interpretations to Instagram to both increase their digital presence and qualify their submissions by tagging @Redken5thAve and utilizing #RedkenNBT and #RedkenBrandAmbassador for a chance to win. Judged on creativity (40%), originality (30%) and execution (30%), artists utilized their skills to create the most eye-catching, intricate and imaginative hair designs.
The six chosen winners will attend the Redken x NYX party on Monday, August 15th, as well as the Fifth Annual NYX Face Awards on Saturday, August 20th.
For more information or to schedule an interview with one of the winning artists, please contact Kristen Buttolph or Kyle Yurchik. For more information on Redken’s Artist program, please visit www.redkensalon.com.
The Next Best Thing Winners
• Chase Longo from Yorba Linda, California of Salon Edge
• Heather King from St. Louis, Missouri of Bliss Beauty Bar
• Jenn Waterman from Amarillo, Texas of Wildhair Salon
• JL Paige from Westlake Village, California of John of Italy Salon & Spa
• Natalie Alana (Renfro) from Fort Worth, Texas of Natalie Alana Hair & Makeup Studios
• Pam Genio-Bates from San Francisco, California of Patrick Evan Salon
About: For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals. Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. For more information, visit RedkenPro.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.