Redken Exchange Opens Social Media Content Studio

With digital and technology at the brand’s forefront, Redken is making social content creation more accessible and easier with the launch of Redken Studio 404 at its renowned educational facility: The Redken Exchange, located at 404 Fifth Avenue in NYC. The content studio will give visiting stylists from around the world the opportunity to create high-grade, quality content and share instantly across their social networks.

Redken Studio 404 contains all the resources needed to create content. Guests who enter the space have the opportunity to utilize all of the essentials needed to capture original video and photography content, including the latest Canon EOS 5D Mark IV DSLR Camera with Macro Lens, special Profoto lighting equipment, stands, light shed, soft box and Manfrotto tripods. Also featured inside the space is an Impact Fluorescent 19” Ring Light with dimmer, Rode VideoMuc Camera Mounted shotgun Mic & Dead Cat Wind Muff Kit, Beastgrip Pro Smartphone lens adapter and camera rig system with wide-angle and fisheye lenses. Redken Studio 404 also features different backdrops, including multiple colors, a New York Cityscape, and a branded area for artists to take selfies.

“With the launch of Redken Studio 404, we’re giving Redken Stylists access and the tools to create content is a simple, turnkey way,” says Aditi Sharma, Social Media Director, Integrated Marketing Communications. “We’ve made the experience interactive, fun and very easy. It will be a place for stylists, brand ambassadors and Redken Artists to share their ideas, thoughts, tips and overall Redken brand love.”


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Redken Studio 404 is currently open at the Redken Exchange from Monday through Thursday, 9am to 5pm.



For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals. Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. For more information, visit, like Redken on Facebook or follow us on Twitter, Instagram, Pinterest and Snapchat.