Redken Global Creative Director Guido Creates Sophisticated Looks for Victoria Beckham NYFW Show

Redken Global Creative Director Guido created a look with the perfect balance of sophistication and ease on the runway at Victoria Beckham’s Fall/Winter 2015 show. Using Satinwear 02 prepping blow-dry lotion to get a silky smooth blowout and Forceful 23 super strength hairspray to rake the hair back into a ponytail, Guido created a soft style with just a touch of toughness to enhance the modernity of the collection.

“The Victoria Beckham idea of beauty is very pulled together with a very easy kind of attitude," says Guido, Redken Global Creative Director. "This very simple, sort of half-ponytail is both a sophisticated look and an easy look, which creates a modern feeling on the runway with Victoria’s beautiful new collection. The key to this look is the quality of the hair. First, I applied Redken’s Satinwear 02 to damp hair, and blow dried  the hair back and away from the face using a flat brush to get a silky smooth finish. Then, I sprayed my fingertips with Redken’s Forceful 23 hairspray and used my fingers like a comb to rake the hair back into a ponytail to get theses comb marks so there’s a sense of toughness to the look. I secured the ponytail in the center of the head with an elastic and created a loop by leaving the ends out so that on the runway there’s a little bit of toughness with a little bit of softness.”

Redken Products Used:
frizz dismiss sulfate-free shampoo
frizz dismiss conditioner
satinwear 02 prepping blow-dry lotion
forceful 23 super strength hairspray


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Create the Look:

1. Start with clean hair by washing with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner

2. Apply a quarter-size amount of Redken Satinwear 02 prepping blow-dry lotion throughout damp hair, using fingers to work into the hair from roots to tips

3. Using a flat brush, blow dry hair back and away from the face, getting a super smooth finish

4. Spray Redken Forceful 23 super strength hairspray onto fingertips and rake hair back into a ponytail

5. Secure the ponytail in the center of the head with an elastic and create a loop by not pulling the end ponytail completely through so the ends of the hair stick out at the bottom

6. Lightly mist Redken Forceful 23 super strength hairspray all over to hold the shape

About: Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike.  A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. For more info visit

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