Redken launches Blonde Idol Professional Haircolor Collection

For light-and dark-haired clients alike, lightening trends continue to manifest themselves in all of today’s top haircolor trends. With blonde services accounting for nearly 50% of all salon color services, the need for a custom range of lightening products has never been greater. Revolutionizing what it means to be blonde, the launch of Redken’s Blonde Idol Professional Haircolor Collection allows clients to achieve customized lightened shades of up to 7 levels, no matter their natural shade.

"We continue to see Hollywood trends defy the common misconception that highlights are just for blondes. In reality, highlights are flattering on all clients whether they are a platinum blonde or a dark brunette,” says Tracey Cunningham, Redken Celebrity Colorist. “The new Blonde Idol Professional Haircolor Collection is one of the most consistent and easy to apply color formulas I have ever worked with. It allows for so much versatility and customization on all looks, from balayage to babylights to ombre to all-over color!”

The Blonde Idol Professional Haircolor Collection features three products including eight new Blonde Idol High Lift shades to provide multiple lifting speeds and power, no matter the existing hair type or color. The launch also includes a Blonde Idol Applicator Bottle and the first-ever Redken Blonde Idol Balayage Paddle, creating a more stable surface for even and natural looking results.4.png

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Whether your client is a medium brunette looking for rich caramel highlights, a dark blonde in search of a golden blonde ombre or a light blonde looking to enhance pale blonde tones, customizable highlights are now easier than ever to achieve.

Each of the new products feature ingredients specifically designed to protect and revitalize the hair, including ceramides that repair and seal to help protect color, cationic polymers which nourish and smooth the hair fiber for condition and shine, and conditioning violet leaf extracts to optimize the state of the hair.

Who is the Blonde Idol Professional Haircolor Collection best for?

- Clients looking to achieve the widest variety of blonde shades, from icy platinum to balanced beige.

- Clients in need of subtle brightening and with little time to spare.

About: For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals.  Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. For more information visit Redken.com.

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