Redken Names Vernon François Global Consultant, Celeb Hairstylist and Educator

(photo courtesy of brand)

Known for being an expert across all hair types and textures, Vernon François has created some of the most talked-about A-list celebrity hairstyles. Now, he's joining Redken as a global consultant, celebrity hairstylist and educator. In his new role, François will educate and communicate in partnership with Redken, while bringing the brand’s product benefits and messaging to life through digital communication and visual representation.

“Redken has been part of my on-set and salon environments ever since I can remember," François says. "The name alone takes me back to that moment, as a young artist, on my first trip to New York, standing on 5th Avenue, in awe, looking up at the brand’s 35-story headquarters with a vision to be in the company of such a respected international brand in the professional world,” he adds. “Our partnership is proof that the universe really does manifest your wildest dreams. I can’t wait for the world to be presented with what we have in store.”

Born in Huddersfield, England, François fell in love with hair as a child. Raised in a Rastafarian household, François is self-taught, which began when he learned to braid, loc and twist hair at just eight years old. At the young age of 14, he started working at a salon on London’s Oxford Street and went on to win Newcomer of the Year at Black Beauty Hair Awards at age 17, Black Hair Junior Stylist of the Year at age 19 and was featured in their list of Top 20 Influential Black People Under 40. 

François now resides in Los Angeles but brings his global experience to every style he creates. His clients include; Lupita Nyong'o, Solange Knowles, Serena Williams, Iman, Willow Smith, Amandla Stenberg, Danai Gurira, Ava DuVernay,  Elaine Welteroth, Janaya Khan, Mindy Kaling, Cleo Wade, Melina Matsoukas, Teyana Taylor & Chika and many more. The Hollywood Reporter named Vernon one of Hollywood’s most influential hairstylists for four years running. His work graces the pages of Vogue, British Vogue, Italian Vogue, Elle, Harper’s Bazaar, Vanity Fair, Allure, Glamour, V, i-D, Cosmopolitan, Teen Vogue, Essence and more. His presence is highly visible at red-carpet events including The Oscars, Met Gala, SAG Awards, Golden Globes and Hollywood film premieres. This year, François is delighted to be a judge and member of the advisory committee for the North American Hairstyling Awards 2021.