As an industry and Fashion Week backstage trendsetter at the forefront of the digital and social landscape, Redken is always leading the trends in cutting-edge hair artistry. To inspire and promote the Redken Artist community this summer, Redken challenged artists to compete in a three-tiered haircolor challenge for a chance to connect with the hottest influencers in the industry: a one-week, all-expenses-paid trip to Los Angeles for the 6th Annual NYX Face Awards.
Artists were tasked to create themed haircolor looks across three categories: Royalty, Animal Kingdom, and Cyber Punk. As a leader in the digital space, Redken required artists to upload their interpretations to Instagram to both increase their digital presence and qualify their submissions by tagging @Redken and utilizing #RedkenNBT and #RedkenBrandAmbassador for a chance to win. Judged on creativity (40 percent), originality (30 percent) and execution (30 percent), artists utilized their skills to create the most eye-catching, intricate and imaginative haircolor designs. The six chosen winners will attend the Redken x NYX welcome party on Monday, August 14th, as well as the 6th Annual NYX Face Awards on Saturday, August 19th.
Aundreya Rich of Frankfort, Kentucky, @aundreya_redken
Matthew Tyldesley of Louisville, Kentucky, @hairbymatt
Kyle Pinneo of Lincoln, Nebraska, @kyle.redken
Woodward Bartlett of Atlanta, Georgia, @makewoodwardup
Nikki Diederich of Springfield, Missouri, @nikki.diederich
Cheryl Bakke of Corona, California, @cherylbakke_redkenartist
About: For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals. Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. For more information, visit RedkenPro.com.