Redken’s 2010 Cut-a-Thon a Success

Redken orchestrated another successful Cut-a-Thon on September 30 at the Redken Exchange on 5th Avenue in New York City. The annual event raised a total of $12,274 for the City of Hope, a research and treatment center for cancer, diabetes and other life-threatening illnesses. The cut-a-thon lasted from early morning to the late afternoon, with guests lining up despite the cloudy weather to get their hair cut and styled by top Redken professionals. While waiting in line, clients also received an opportunity to check out Redken’s new Nintendo Wii game, Busy Scissors, which will launch in November. About 100 Redken stylists participated in the event, which offered consumers a shampoo, haircut, blow-out and customized gift bag for a minimum $30 donation. Francisco Ojeda, Redken’s City of Hope representative, was on site to speak to stylists and guests about the center’s upcoming projects and how the donations would be used. —Ivy Tan