Redken Ups its Online Offerings


Redken’s new online video series, The Hair Files: How-To Guides for Stylish Hair Everyday, demonstrates how to recreate popular salon hairstyles, with exclusive stylist trips from Redken experts Rodney Cutler, David Stanko and Jenny Balding. The Hair Files, which is hosted by MTV VJ SuChin Pak and features music from Toby Lightman, helps salon owners and stylists increase in-salon services and can increase retail sales by helping them better recommend products to their clients.

The first episode “Healthy, Shiny Hair Start to Finish†is shown below and available on as well as Redken’s new YouTube page at

New videos will be released every month from now until December 2009, with topics including men’s styling, haircare and styling for curls, caring for blondes, styling for straight hair and voluminous looks. fashion_cuts-300x166

Also on the video front, Redken has joined with American Salon to give you a behind-the-scenes look at the hottest trends from the Spring/Summer 2009 Fashion Week runways. Learn about the latest looks, watch footage from the shows and get video instructions on recreating the styles at —Jaimie Hwang, Editorial Intern